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How Content Marketing and Social Media Work Together While social media and content marketing may seem to be two different things, in reality they work in tandem. Brands can increase the impact of a huge piece of content, such as a white paper or blog post by sharing small snippets on their social media channels. A strategy helps you concentrate and maximize your efforts to get the greatest value from every piece of content. It also helps you avoid vanity metrics and measure what really matters to your company, such as brand awareness or website traffic. 1. Identify Your Audience Social media marketing is an effective tool to create relationships with potential customers. Before you can create the most relevant content for your target audience, you must first know them. This will enable you to develop a strategy that is more likely to achieve your goals and improve your bottom line. The best place to start is by monitoring the people who follow your company on social media and also who interacts with your posts. What are their interests? What kinds of information do they look for and what is their reason? This information will allow you to target similar people across different social media platforms. You can also learn more about your target audience by studying the content of companies within your industry. What kinds of posts are they making and sharing? What kind of content works for them? This will provide some insight into how to create content. You can also reach out to your followers via social media platforms to find out what they would like to learn from you. ModCloth, for example, regularly asks their followers to send in photos of themselves wearing its products. The company then posts these pictures on its social media pages. This makes the brand feel more connected to its followers which can increase engagement. Once you've identified your target audience and developed a strategy then you can begin creating and sharing content. Remember to monitor your metrics but only those that connect to your KPIs and SMART goals (which you established in step 1). Be aware that not all of your content will be successful immediately, but you will eventually see the outcomes if you're consistent and follow your plan. 2. Create a Strategy To see growth through social media, you require a plan. Posting random content with no reason or plan isn't likely to help you gain new followers or get them to visit your website or become a client or customer. Instead, develop a documented strategy for content that you and your team can follow. This will aid you in setting SMART goals, create and share content frequently, and measure your results. Begin by developing your social media marketing plan with your buyer personas (or fictional representations) of your ideal customers. Then, think about the kinds of content they enjoy and the formats that resonate most effectively on each platform. For example, Instagram and TikTok are great platforms for visual content such as videos or photos and Twitter is better suited for text-based posts and links. Consider how you can use each platform in a unique way to promote your brand. Instagram is a great platform for fashion brands who want to showcase their unique products and designs. In the same way, Stumptown Coffee Roasters uses their Facebook page to highlight events and locations across the country. Include call-to-actions in your posts to encourage readers' interaction. If you are hosting an event or announcing ask your followers to share it, tag friends or leave comments. Remember that social media is a great platform to display customer testimonials and reviews. These can be incredibly effective at increasing the trust your customers have in you, particularly if they are from other social users who are recommending or using your product or service. 3. Create Content To effectively promote your business on social media, you need to create content that is appealing to your intended audience. This can be accomplished by a number of methods such as blogging, videos as well as podcasts, infographics, and podcasts. It's also important to consider the type of content that your customers will want to see and share. For example, research shows that fun and personal content is well-liked on social media, whereas promotions and information score lower. Once you've established your target audience and marketing goals, it's time to plan the type of content that you'd like to create. You should try to combine informative, entertaining or educational posts with promotional posts. This will help your customers engage with your business and increase your chances of turning them into customers. Interviewing thought leaders is a common method to create content. This is a great method to learn about the latest trends and strategies in your niche and also allows you to market your business by sharing the content on the people who were interviewed on their personal social networks. Other types of content include industry news updates, tips, tricks and hacks. Consider including images in your posts. It has been proven more effective in grabbing attention and increasing engagement. It is crucial to keep track of the performance of your content, and make any necessary adjustments. For example, if one type of content is not performing well, you might need to alter the subject matter or the direction from which it's being shared. 4. Share Your Content If you've created a strategy and created appealing content, it's crucial to share it on social media. This is a fantastic opportunity to increase your reach and draw in new customers. Keep your updates brief and use captivating headlines. Also, don't forget change the type of content you share – images, videos text, links and text are all good options. It's also an excellent idea to get people interested in your content by putting it up on various platforms at different times during the day. This will ensure that your content is seen by the largest number of people. You might also consider partnering with influencers or even running contests. This could be a great way to generate publicity and traffic for your business. Once your audience starts to trust your credibility as an information source, they're more likely to engage in your content and turn into customers. It's important to put more emphasis on quality over quantity when it comes time to start implementing content marketing. Another thing to remember is that when you're using a pillar content marketing strategy it's an excellent idea to post links to your lengthy content on social media. This will give your followers an idea of what's coming and encourage them to go to the full article or blog. It's not always clear why specific content is shared more frequently than others. It's nevertheless worth investigating the psychology behind sharing to determine what might be driving people to share certain types of content. This will help you develop a more effective content marketing strategy in the future. 5. Track Your Results After you have written and shared your content, it is crucial to track your outcomes. You'll be able determine if your strategy been successful or if you need to tweak it. www.sickseo.co.uk may find that certain platforms or types are more successful than others, or some types of content are more engaging than others. You can make use of tools such as Mention and Hootsuite to monitor your social media reach and determine how your content is performing. It is also helpful to keep in mind that the fact that your content is performing well doesn't necessarily mean that you should stop sharing it across all platforms. Each platform has its own audience and own best practices, therefore it is crucial to tailor your content for each platform. You can avoid annoying your audience by not overdoing it. When analyzing your results, be sure to look at all of the metrics that matter to you and your team. Select metrics that are aligned with your SMART objectives and KPIs. Be sure to distinguish these metrics for every social media platforms you use. With the appropriate strategy and tactics you can effectively combine content marketing and social media to increase the visibility of your brand, increase web traffic, boost leads, increase sales, establish authority and much more. Check out this free guide from DemandJump for more information on how you can implement a a successful strategy in content marketing. It includes tips, case studies and more from companies similar to yours that have beaten the algorithms and achieved success in content marketing. Sign up to get your copy today!